Donation rather than an increase in subscription fees? What?!

HeinOnline recently announced a new database, Slavery in America and the World: History, Culture & Law. Rather than making the database available as a subscription add-on at an additional cost, they encourage a donation “to the NAACP, the United Negro College Fund, or another charity of the user’s choice [that] supports civil rights, equality, or the advancement of people of color.” What a novel – and refreshing – idea! Other publishers should take note. Thank you Hein!